What Do You Mean Back A Yard Vibes Clothing?
Hello, my name is Joel(Jamaican born), founder of Back A Yard Vibes clothing collection and accessories. I want to take this opportunity to explain the meaning of the phrase "Back A Yard Vibes" and why the term is now our brand name and trademark for our products. I trust it will help you understand us and our reasoning.
First and foremost, the meaning of Back A Yard.
Back a yard is a colloquial term commonly used by people of the Caribbean, especially the Jamaican diaspora. The phrase "back a yard" was first used in the UK in the 1970s. When used, it emotionally and sentimentally refers to the positive things of the homeland(Jamaica/Caribbean). It conjures up longing and reminisces on the good times, food, culture, happiness and a feeling of wellbeing. Hence, Back a yard.
There is beauty in the Phrase.
The beauty in the Phrase is that back a yard means home or being at home and can be broadly used to appeal to the broader communities and cultures.
Vibes the feel-good factor
Vibes is the lasting effect of the positive experience and feeling gained through the combination of the culture, sunshine, sandy beaches, good food, lifestyle, festivals and reggae music.
All this culminates into the beautiful colours of black, red, yellow and green. These colours are reminiscent of the culture and are on many decor and clothing items. The colours will feature on some of our designs. However, what is our objective?
Our objective and logo
Our objective is to create a niche with like-minded people who wants to break down the barriers between cultures and communities by bringing positive vibes. We will do this with the "Back A Yard Vibes" brand. Its strong sense of purpose and broad appeal is one step towards that.
Hence our logo.
Think "Back A Yard Vibes" and remember "the good times of home" wherever you are in the world.